Robyn’s Struggle to Re-Enter the U.S. Market

You all remember Robyn. Think back to 1995-96: The Swedish pop-star took over the airwaves with her album Robyn is Here and dominated the charts with her two hit singles “Show Me Love” and “Do You Know (What It Takes)”. Now, she’s back in action, worldwide, now sporting a new attitude and new Euro-dance sound that is driving everyone crazy. Well, everyone outside of the U.S. that is.

But why isn’t her new dance sound fit for mainstream U.S. success? And why isn’t she the superstar that she is overseas? Simon Vozick-Levinson tackled these daunting questions in EW’s January 28th issue, proposing that her music lacks a certain cookie-cutter flair that [terrible] American pop has and that the Swedish superstar hasn’t really had the time to support the late night TV and award show schedule that some artists like Katy Perry have worked. While both stand as decent reasons for Robyn’s stalled efforts here in the States, I call shenanigans motherfuckers.

Ameican pop music has become so stale, so loathsome of late. Yes, love-her-or-hate-her Lady Gaga has brought artistry back to pop, but pseudo, producer-established singers like Katy Perry, Britney and the revolving door of Idol-wannabes continue to pollute the mainstream and suck out the potential creativity of the genre, therefore, giving Pop a regrettable reputation. (Who can even listen to FM radio anymore!?)

Robyn, however, has the talent and drive to join Gaga in the quest to save popular music. She’s an unparalleled rarity demanding the spotlight. Her latest, Body Talk, is a slick collection of Euro-pulsating dance tunes perfect for any club, bar or party scene. It’s smart, fresh and insanely unique. So why aren’t we celebrating this yet? Robyn is here (again). It’s time for heads to start turning.

And Robyn’s Body Talk makes my Top 10 of 2010.

But that’s for another post..

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  1. Pingback: The Littlest Winslow » Blog Archive » SNL Has Good Music Sometimes: Robyn Takes the Stage

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